Land at an Elite Consulting Firm Crowdsourced from overmembers.
You know how normally your face looks all porey and greasy? You can't see any of that when you have your make-up on. And that's the beauty of doing market research with younger audiences. They will tell you if a product or a commercial stinks, as well as when it's "awesome.
A male colleague, who is also the father of a year old girl, tells of the time he tried to interview pre-teen girls about their preferences for costume jewelry. To be successful, you need to combine Mr. Kids market consulting case may not be for the faint of heart. Frankly, harnessing the energy of six eight-year-old boys is always challenging.
But understanding how young audiences view your products and communications is invaluable to successful marketing and program development. For example, a major children's museum retained us to consult on a range of new exhibits the museum was considering as it prepared to double its space.
We showed exhibit designs that included simulated roller coaster and hang gliding rides to target 5th through 8th graders, and explored their reactions. While the kids were excited about the concepts, they also clearly expressed concerns for safety.
Would there be helmets?
How about a mat underneath the hang gliding? Our research showed that kids want to look competent and cool in front of their friends on school field trips to the museum. If an exhibit looks too scary, they feel anxious about showing fear in front of their peers.
Structuring focus groups appropriately, establishing ground rules and providing plenty of stimuli are critical for conducting effective focus groups with children.
Kids need structure in order to feel safe interacting and providing their strong opinions.
As any parent knows, balancing structure with wanting to let kids be kids isn't always easy. As the Duke of Windsor once said, "The thing that impresses me most about America is the way parents obey their children.
Younger children are intimidated by the opposite gender. Teens try to make dates and act cool. Kids tend to act more like their grade in school rather than their chronological age. That means hold a group of fourth and fifth graders, rather than nine- and ten-year-olds.
Also, pay attention to how school grades are divided in the district. Fifth graders can be in elementary school in some districts, and in middle school in others. Don't mix kids from entirely different school levels in the same focus group. Up through middle school, limit groups to five or six children.
High school groups can go up to eight. Forty-five minutes to an hour is appropriate for elementary aged children. We have kids rate products on a "cool-meter," draw pictures to communicate their ideas, act out what they'd say to their mother to get her to buy them something and have shouting contests to vote between different concepts.
And that's just to get us started. We begin by going around and asking kids to tell their favorite ice cream flavor or sport, so each gets a chance to talk and understand there is no right or wrong answer.
For example, when it's time to begin something new with younger kids, ask everyone wearing green to lead the way. Direct kids to stretch for a minute between activities, "Big stretch up for one minute. Kids are sensitive to what others think of them.
For that reason, we do a lot of "secret voting. Or have kids approach one at a time and whisper their "secret vote" in your ear. We once had a client who wanted to test messages on first and second graders, and sent us typed sentences a few days before the groups.
We created collages that communicated our client's messages and showed them to the groups, getting the kids' attention and feedback on message content.
It is more for girls or for boys? Would you ask for this for your birthday? Tell me two good things about this. Tell me two bad things. Here are some of ours:It’s Friday again and you know what that means? It’s Reader Case time! Now, before I jump in, I just want to warn you, this one is extremely long and meaty.
Of the reader cases we’ve done so far, I would say this is definitely one of the more challenging ones. So put on your thinking caps cause we’re about to MathThisShitUp EXTRA HARD: “Hey there, I’m not sure my case will be the.
Research Corridor recently added new report titled Kid’s Smartwatch Market Report - Global Trends, Market Share, Industry Size, Growth, Opportunities, and Market Forecast - – to its repertoire.
This latest industry research study scrutinizes the Kid’s Smartwatch market by different segments, companies, regions and countries over the forecast period to PRINTER FRIENDLY VERSION Marketing to Kids: The ABC's of Conducting Research With Children and Teens Recently my ten-year-old gave me a compliment, "Mom, you look beautiful in your make-up.
Ace Your Case!: Consulting Interviews: The initiativeblog.com Insider Guide (Insider Guides Series: Company Insider) [WetFeet] on initiativeblog.com *FREE* shipping on qualifying offers. Do you want to know what a job in this industry is really like-and do you want to know it quickly?
WetFeet has the best research (and writing) team in the business. Jun 22, · Consulting Case Framework – Growth Strategies Disclaimer: Again, this is by no means the correct or complete framework to solve cases.
Its just something that I have come up when practicing case interviews. Children’s Apparel Market in China Overview: Best Performing Sector Among the Entire Apparel Industry Children’s apparel market is the fastest growing segment among the various segments of the apparel sector with % growth in , over 2% more than both men’s apparel and women’s apparel.