With the opening of satellite communication, mass communication has become inseparable part of the human life. The history of mass communication is comparatively recent, but it has become indispensable in today's society, which has become dependent on mass communication.
Theological reflection on living the spiritual life in a global information and entertainment culture.
For this people's heart has grown dull, and their ears are heavy of hearing, and their eyes they have closed, lest they should perceive with their eyes and hear with their ears, and understand with their heart, and turn to me to heal them. That call means that we have to scrutinize not only our individual lives but also our collective life as members of local, national and global cultures.
The meanings, attitudes and values, symbols and myths which form the public background to our private lives have to be identified, examined and judged. If they are found wanting we should be prepared to challenge them and, as far as possible, change them.
Today that means scrutinizing, challenging and trying to change public culture that is expressed and mediated by global communication media. Christian discernment means looking at and listening to our mediated culture with the eyes and ears of Christ.
We are asked to see truly and hear clearly the sights and sounds of media so that we may know what values and meanings are informing our culture.
But it is difficult to see and hear in a world filled with noise, noise that we take for granted. We tend to become conscious of the media only occasionally. Sometimes the media make us angry when they bring the news Mass communication essay human stupidity or they frighten us with news of human or natural disasters; occasionally they stir us to compassion by the report of human misery.
On rare occasions we may think about what kind of comedy makes us laugh or what makes a drama gripping. Yet more rarely we may see a film or listen Mass communication essay music that awakens us to feelings of awe and wonderment.
For the most part, however, the media are simply there, providing an unremitting stream of news and views, images and sounds, information and entertainment.
The media are, most of the time, nearly invisible to us; technologies of which we are most aware when they are absent, when the television breaks down or the newspaper fails to appear. The Media Are the "Massage" We are creatures of habit and our uses of the media are mostly habitual, unreflecting and routine.
From the time the alarm clock and the radio announce that the day has begun until we fall asleep in front of the television screen at night, our senses are bombarded by media images and sounds. Throughout the day, at home, office or factory, in the car or on the train, we turn to radio, newspaper, magazine, television, paperback or ipod to pass the time, provide topics of conversation or keep us "up-to-date.
Marshall McLuhan referred to this state of affairs when he coined the phrases "the medium is the message" and "the medium is the massage. We may criticize this or that television program for its content, but we never question the fact that we spend so much of our leisure time with the television or that we use the radio simply for background music.
As McLuhan intimates, we have allowed the media to "massage" us into an unreflective and undiscriminating cultural consumption. Critical awareness has to begin not with the content of the mass media, but with the presence of the media in daily life.
Unless we are prepared to liberate ourselves from the compulsion to view, listen or read simply to "pass the time," critical awareness will be no more than a commentary on our own dependence. We have to choose times when we switch off the radio, ignore the television and put the paper aside.
Discernment, like prayer, requires a measure of silence and solitude in our life.
All of us need to find "peace and quiet" amid the endless routines of daily life. Disengaging every now and then from the noise of the media provides precious moments in which to listen to God and to examine how far we are creative and free in our media use. Why is it that we switch on the radio in the morning or the television at night?
Is it because we wish to listen to or watch some particular program, or is it to fill up the silence? Do we use the newspaper and the television as devices for the avoidance of conversation with those with whom we live? Why do we buy the same newspaper every day?
Is it for information or for entertainment? The questions could be multiplied, but the point is clear. Our habitual media uses are part of the whole fabric of our lives and a true critical awareness will not affect our media use alone.
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Choosing not to turn on the radio and television unless we have decided to do so for a specific purpose will leave us with time to spend in other ways. We will have other choices to make.
Turning away from the media towards our friends and family may strengthen the bonds of love but may also confront us with personal conflicts hitherto unexpressed.
Broadening our reading habits may enrich our understanding but, by the same token, may disturb and question our deepest values. Examining Media Content Having examined our own habitual uses of the media, we need also to consider the content of the programs we watch, the newspapers we read and the songs we sing.
Among other things, a culture is a shared view of the world and a collaboration in the establishment of shared meanings and values. We make sense of the world in terms of our culture and we find a mutuality of understanding in our acceptance and use of common symbols and myths.
Every day writers, musicians, producers, journalists and other media professionals make and remake songs, stories, dramas and news items that selectively embody and frame the myths, issues, conflicts and ideals of our culture.
Most of us accept this selective interpretation of reality without much questioning, since the mass media tend to reinforce and reflect our culture's dominant social, political and cultural assumptions.Critical mass theory in gender politics and collective political action is defined as the critical number of personnel needed to affect policy and make a change not as the token but as an influential body.
This number has been placed at 30%, before women are able to make a substantial difference in politics. A persuasive essay is a type of writing that attempts to convince the reader that the opinions being presented are right.
They are very similar to argumentative essays except for the fact a writer presents a one-sided opinion giving valid reasons and solid facts on why that opinion or argument is correct. Essay on Mass Communication Essay on Mass Communication This essay paper is written based around the communication scene observed in .
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Worrying about getting an unfamiliar topic and not having any good ideas to write about the subject, is making students stressed and nervous. Essay about Media and Mass Communication - This is an essay which is created under the study of media and mass communication, and is basically a comparative textual analysis that will be based on two different text types (attached at the end).
Media and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture.