Our support in developing a music festival business plan Music festivals are popular events offering a diversity of music and entertainers. The music industry is broad and includes classical, country, pop, rock and roll, and many others. Many music festivals offer a variety of music and set up multiple stages so people can choose to listen to their preferred types of music. Music festivals are held indoors in convention centers or auditoriums, or outdoors in open fields or on city streets.
We will focus on concert attendees ages and utilize our detailed promotional strategies to reach these individuals.
Implementation Steps Before we begin our marketing and promotions, we will confirm all of the following items: The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces.
Also, we are seeking to partner with our local radio station. We can do this by placing their logo on our promotional items in exchange for substantial discounts for on-air advertising and underwriting.
The most important thing we will do is to start a "word of mouth" campaign immediately. We will make calls to local clubs, etc. This is very effective and helps get the "buzz" going. This will begin immediately!
Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry.
At least two to three times the venue capacity are mailed out. If the venue holdsbetween mailers are sent out. All local barber shops and beauty salons are then contacted.
Next ticket sales at ticket outlets and music stores are set up. They are then listed on our promotional materials. All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert. We will use volunteers to help with our bulk mailing and as a back up we will contact our printer; they offer mailing services to promoters for a very reasonable fee.
Distribute flyers advertising the concert to all major clubs in the area. Also, flyers will be posted in local businesses and restaurants.
Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets.
Our tour publicist is provided the following information: Local phone number for ticket information The name of the radio station s we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.
They are adequately supplied with tickets, flyers, and a poster. The poster is hung in a prominent location. We have inquired with the radio station about contests and giveaways, such as tickets, CDs, cassettes, and "prize packages.
We are working mainly with our local station.Music News, Reviews, Articles and More from The Irish Times, the Definitive Brand of Quality News in Ireland.
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